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MARCH 2021 - NEW BUSINESS VENTURE FOR MOTHER & DAUGHTER
I have been running my own small business since 2010 but have primarily been involved in the wedding industry. My focus somewhat diversified at the beginning of 2020 when we suffered the outbreak of Covid-19. Seeing a niche in the market, I started to put together a collection of fun and affordable fashion face masks. The collection grew considerably but I knew this trend would be shortlived (although this is not a bad thing)!
Not really knowing what the future would hold for my 16 year old daughter, I decided that it would be a good time to start putting the foundations together for a business that my daughter would eventually take over when I happily retire! It was immediately evident that it would have to be associated with the beauty industry and with a brand we could grow. Hence the introduction of Lashes Out, www.lashes-out.com and now Lash Ribbons www.lashribbons.com
As this market is huge and there is a great deal of competition out there, I wanted to find a product that would stand out from the competition and offer something a bit different. After extensive research I found a couple of manufacturers who had developed a new range of false eye lashes in 2021. Using advanced technologies they had been able to recreate a new advanced faux mink lash which was extremely lightweight, easy to apply and hard to differentiate from a real mink lash. The differences being are that they are a fraction of the price and more importantly are 100% Vegan Friendly.
We launched the sister site at the end of April 2021, Lashes Out and then Lash Ribbons® followed beginning of April 2021. We have since decided to close the Lashes Out side of the business and concentrate our sole efforts on the growth of Lash Ribbons®
UPDATE: Today, Sunday 25th October....I was right in my decision - the Lash Ribbons are an absolute winner. The business has gone VIRAL!!!
2023 - Update - just over 12 months further down the line and the brand has grown way beyond my expectations. One of the best decisions I ever made was being granted a registered Trademark on the terminology Lash Ribbons. From my initial introduction to the UK market of the lash ribbon, many many companies have copied my idea and product - fortunately my lawyers have done a stoic job in protecting my brand. I am sure there will be many more companies to ride the wave but the beauty is we were the first and the original and the rest will only ever copy whilst we innovate
WHAT DOES THE FUTURE HOLD?
As the brand awareness grows, so will our product range. We are starting small but are aiming big. I have always believed in offering the customer the best possible product I can find along with a fantastic service to back it up. I do not believe in greed, I am just a hardworking Mum who wants the best for her family and wants to create a brand that is renowned for its quality and affordability.
This is guaranteed from day one.
START THE JOURNEY WITH US
With the knowledge that our manufacturers already supply to the best in the industry we would welcome you, our customer, to continue this exciting journey with us.
We believe in our products and truly hope you will too.
Rachael & Ciara xxx